Portfolio
by Samantha Picazo
Whether you're here to explore bold digital designs, timeless branding work, or captivating visuals, you'll find a piece of my heart in every project!
Areas of Expertise
Marketing & Communications
✦ campaign planning
✦ creative execution
✦ brand messaging
✦ social media marketing
✦ content strategy
✦ copywriting
✦ graphic design
Project Coordination & Operations
✦ task & timeline management
✦ documentation standards
✦ workflows & automation
✦ data & reporting
✦ vendor coordination
Fundraising & Events
✦ donor engagement
✦ campaign strategy
✦ sponsorship materials
✦ guest experience
✦ event promotion
✦ on-site coordination
Work History
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March 2025 - present
As Marketing Coordinator, I support marketing efforts for Club Ride, a commuter rewards program under the Regional Transportation Commission of Southern Nevada. My work spans social media management, email campaigns, event coordination, and promotional content across digital and print channels.
Following leadership changes in late 2025, I expanded my scope beyond my original role, taking on responsibilities typically held at the manager level. I began overseeing marketing operations, leading cross-functional projects and events.
After assuming full ownership of social media strategy in late 2025, I have grown Instagram reach by 139% and produced campaigns that significantly increased audience engagement.
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June 2022 - October 2024
As the Brand Experience Manager for The Just One Project, I developed a wide variety of digital and print materials designed to significantly enhance the organization's visibility and overall impact within the community. These materials help to communicate The Just One Project's mission effectively to engage audiences, spread awareness, and drive financial contributions. Before my departure in 2024, I managed a full website migration to WordPress to improve accessibility and SEO.
For two years, I led marketing and branding for an annual gala dinner that raised approximately $425,000 in 2024.
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2024
As a freelance graphic designer, I had the privilege of collaborating with Project Marilyn, a transformative initiative dedicated to promoting healthy and dignified menstrual practices for everyone. I designed the stunning Vangina wrap, which serves as a mobile beacon of awareness and support.
Additionally, I crafted the designs for "personal period kits" and menstrual project dispensers. Working with Project Marilyn allowed me to contribute to an important cause while utilizing my skills to foster positive change in our society.
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October 2017 - April 2022
As Events & Data Manager, I led event production and donor database operations for a nonprofit focused on childhood literacy. As a lead on the annual Storybook Gala, I handled invitation strategy, silent auction development, event branding, and email marketing from start to finish.
Over several years, the event grew steadily, reaching 500+ guests and raising nearly $1M in my final year with the organization.
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February 2016 - September 2017
I started my nonprofit career as Development Assistant, supporting the Fundraising/Events and Membership departments at one of Las Vegas's most beloved cultural institutions.
My work included donor communications, CRM data entry, event support, and membership administration. When staffing changes created a gap, I stepped up to lead the membership department and assist with annual giving efforts.
Letters of Recommendation
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Karen managed Samantha directly
I am pleased to recommend Samantha Picazo who serves as our Marketing Coordinator with the RTC Club Ride program. Sam consistently demonstrates a high level of professionalism, a strong understanding of both client and internal team needs, and a thoughtful, collaborative approach to her work.
Throughout her role, Sam shows an exceptional ability to balance client expectations with internal priorities. She takes the time to understand each client’s objectives, audience, and brand voice, and translated those needs into clear, effective marketing deliverables. Her attention to detail and proactive communication ensures that projects were well‑organized, timely, and aligned with strategic goals.
Sam is equally effective as a team partner. She works seamlessly across departments, listening carefully, anticipating needs, and helping move projects forward in a positive and solutions‑oriented way. Her professionalism earned the trust of colleagues and stakeholders alike, and she handles deadlines, feedback, and changing priorities with maturity and composure.
In addition to her technical and organizational skills, Sam brings a strong sense of accountability and integrity to her work. She approaches each task with care, took ownership of her responsibilities, and consistently followed through to ensure that the team has what they need to be successful. These qualities make her a reliable and valued member of our team.
I am confident that Sam will be an asset to any organization. She brings a rare combination of professionalism, client awareness, and team collaboration that will serve her well in future roles. I recommend her without hesitation.
Please feel free to contact me if you require any additional information.
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Pamela managed Samantha directly
Samantha uses her incredible skills in Marketing and applies them to planning and implementing events combining knowledge in both areas that create successful fundraisers. My experience working with her on several galas and other events shines the light on her dedication, creativity and keeping her focus on not only the experience of guests/donors but the end goal of raising important funds that benefit the community. I would highly recommend Samantha for Marketing, PR and Events, she's a gem!
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Dara managed Samantha directly
I worked with Samantha Picazo when I was COO at The Just One Project and she served as our Marketing Manager. Samantha brought a strong creative eye and a genuine passion to our organization. She has a natural ability to translate ideas into visually compelling and engaging content that reflected our mission and values. Whether it was graphics, messaging, or brand expression, Samantha consistently brought creativity, thoughtfulness, and heart to her work. She was collaborative, open to feedback, and deeply committed to making our work feel accessible and mission-aligned. I appreciated her creativity and energy, and I would recommend her to any team looking for a talented, mission-driven creative marketer.
Work Samples
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Work Samples ✦
Social media works best when it feels human. These samples reflect my approach to building brand presence through consistent voice, intentional visuals, and content that connects with real people. Platforms include Facebook, Instagram, and LinkedIn across nonprofit, public service, and community-focused organizations.
Social Media
Teamwork makes the... lunch order happen 😂 6,813 views, 4,061 accounts reached, 77 shares, 6 saves
He didn't choose the girly pop life 💁♀️ 3,296 views, 2,187 accounts reached, 32 shares, 6 saves
Boss mode: Activated 4,366 views, 3,049 accounts reached, 25 shares, 3 saves
Top Posts in the Last 6 Months
Branding & Graphic Design
Good branding goes beyond a logo. These projects reflect my approach to building cohesive visual identities that show up consistently across print, digital, and physical spaces. Every piece was designed to reflect the mission and values of the organization it represented.
Writing & Content
Clear, purposeful writing is at the core of everything I do. This section includes campaign messaging, social media copy, and blog posts that balances voice, strategy, and audience awareness.
Blogs
Meet cute. Ride together. A story about partnership, practicality, and sharing the road Patrick and Diana Lellieu’s story began through work, long before apps shaped how people connect. While employed by different hotel brands, a routine reservation request led to an introduction when Patrick visited Las Vegas. They stayed in touch, continued seeing each other, and what started as a professional interaction quickly grew into something more.
To every remote worker–thank you! We're taking a moment to celebrate the remote workers who have redefined what it means to show up, day after day, from kitchen tables, spare bedrooms, and home offices around the world. Recognized during the first week of March, Telecommuter Appreciation Week is a dedicated time to honor the millions of people who have made remote work not just possible, but powerful.
Meet cute. Ride together. A story about partnership, practicality, and sharing the road Marshall W. “Major” Taylor wasn’t just a cyclist. He was a phenomenon. Born in 1878 in Indianapolis, he rose from humble beginnings to become what many historians describe as the first Black American global sports superstar and one of the fastest riders of his era. His nickname came from the military-style uniform he wore as a boy while performing cycling tricks outside a local bike shop. Continue reading…
Less traffic and cleaner air Las Vegas traffic isn’t just annoying. It takes time and degrades air quality. In 2022, drivers in the region spent an average of about 41 hours a year on traffic delays, and congestion is expected to worsen with growth unless travel habits change.